Tag Archives for " search engine marketing "

April 26, 2018

Benefits of SEO for Your Business

Creating a website does not necessarily mean everything is smooth and lucky, need good calculation, planning, and marketing. Without all that it would be useless in the end, all will not sell well. This should we consider before creating a website. Do not be a hindrance that this undoes your intention to create a website, but it must be seen smartly and thoroughly that all businesses need a clear and coherent marketing strategy. Make a website with SEO Company to be better with all the aspects we need. Some things that are similar to this is the automatic features of purchase, delivery features, payment features until the marketing features we must get from our website so it becomes easier for you to manage it.

Here are some benefits of SEO for your business:

Improving Brand Awareness: In every business is in need of brand awareness. The ability of potential buyers to know our product should have been there since the beginning of the online store. The more famous a brand then the intensity of sales will increase. SEO is one of many ways to increase brand awareness. Therefore, do not hesitate to use SEO companies because their business can benefit your business. Prospective customers can get to know your business brand and immediately search for brands on search engines. If you have entered at this stage, then your brand will be easy to know.

Get free customer data: No need to spend a lot of costs to put an ad to get customer contact data. By knowing their data, then you will be easier to contact especially when there are new products or special promotions. You are still connected to the customer. By relying on SEO then your website is not impossible to be at the top level. Then you will be able to respond young customer. Your website needs a service to store customer base data. Get those services with SEO companies. They will also provide ease of promotion through SEO.

April 17, 2018

The Importance of Online Reputation Management

Welcome to the digital age! The era in which internet penetration is getting higher and technological developments are increasing rapidly. The era in which the internet and technology have changed many things in every aspect of life, such as lifestyle, behavior, perspective, opportunities, challenges and much more. Let’s look around us, whether the people around us (more often) look preoccupied with smartphones, tablets, or other sophisticated technology tools. So, gestion de la r├ęputation en ligne is important. Yes, this is the digital revolution! Where everyone cannot get away from smartphones, gadgets or other digital devices. And did you know, that one in five people always check gadget every 10 seconds?

This digital revolution has also had a major impact on digital marketing, one of which is the emergence of the ZMOT (Zero Moment of Truth) trend, a trend whereby netizens will seek information, references or recommendations (eg on Google) before they decide to buy products or services. For a brand, this is where the importance of building brand reputation. Just imagine, if netizens search for information about your brand in Google search engine, then the search results are there is a lot of negative information or review. Will netizens believe in your product? The answer is certainly not.

Looking at the current trend or reality, all brands should understand that it is important to attract potential customers by building positive perceptions (especially in digital). Yes, the brand needs to build a positive side or a good reputation through various strategies, one of which is the strategy of Online Reputation Management (ORM).

What is Online Reputation Management (ORM)?
ORM is a strategy to control all interactions, activities, and feedback on a brand, especially in digital. The goal is to make the brand’s online reputation ‘good’ in the eyes of consumers and potential customers. Yes, Online reputation is how netizens see or have a perception of a brand. For a brand, the emergence of information, comments, or negative sentiments, especially in digital (Google search engine) can certainly be a threat, because it can negatively affect the reputation of the brand itself. This is where the role of ORM is needed.

In addition to strengthening brand reputation in digital, ORM is also effective against negative propaganda from competitors, because it can not be denied that in this era of globalization and digitalization tight competition occurs in all fields, especially in the business world. So, the possibility of propaganda or black campaign is certainly very open. Then, what strategies should be done to run ORM? There are many ways, ranging from forums, social media, content marketing, buzzer, SEO and more.

Jonathan Loiselle Media
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