SEM is a product marketing technique (your business website) by paying advertising that provides these services. Ads that appear can be in the form of images, animations, videos, and writing. One of them is an SEM is Google Adwords, which displays your ad in the search results of Search Engines with certain keywords. For Google Adwords, the placement will be above the search results or on the right side of the search results, and at the bottom close to the search results page navigation menu.
Other SEMs such as Facebook Ads, Yahoo Search Marketing, Bing, Ask, Baidu, Yandex, and others. SEM itself involves various things such as SEO, keyword analysis, advertising payment prices, the impact of monthly keywords, and other effects that will help increase the marketing of your product. You can read in full from the reference of this website
SEM functions to increase visitors and certainly will increase popularity, as well as keywords that will be targeted. Using SEM can directly target the marketing area in accordance with the target customer that fits our products. So in addition to running SEO, you can also use SEM, even though it costs a lot. In short, SEM is a broader term or above SEO, wherein the SEO goal is to increase ranking and organic visitors, but SEM is more about targeting Search Engine users through paid advertisements in the form of links that lead to our business website. As an example of us who have the product “Fire Extinguisher” and want to get visitors from people who access these keywords through search engines, then we can register our website to Google Adwords.
After going through various provisions and reaching the final stage, our ads will be accepted and displayed on searches that are relevant to the keywords we mean. So many explanations about Understanding SEM (Search Engine Marketing).