Lifestyle accordingly is the lifestyle of a person in the world who expresses in his activities, interests, and opinions. Lifestyle describes the “whole person” in interacting with the environment. Lifestyle describes the whole pattern of a person in action and interacts in the world. In general, it can be defined as a lifestyle that is recognised by how people spend their time (activity), what is important to consider the environment (interest), and what people think about themselves and the world around (opinion). Lifestyle is a person’s behaviour that is shown in the activities, interests and opinions especially with regard to self-image to reflect his social status.
So in conclusion, lifestyle is a pattern or way of individuals expressing or actualizing, ideas, habits/hobbies, opinions, etc. with the environment in a unique way, which symbolises the status and role of individuals for its environment. Lifestyle can be a window of the personality of each individual. Every individual is entitled and free to choose which lifestyle he lived, be it a glamorous lifestyle, hedonist lifestyle, punk lifestyle, healthy lifestyle, simple lifestyle, etc.
Factors affecting lifestyle come from within (internal) and from outside (external). Internal factors include attitude, self-concept, observation and experience, motive, personality, and perception. The external factors include reference groups, family, social class, and culture. People who come from the same sub-culture, social class, and the job can have different lifestyles. Lifestyle is the lifestyle of a person in the world expressed in his activities, interests, and opinions. Lifestyle describes the “whole person” that interacts with the environment. Marketers look for the relationship between their products and the consumer lifestyle group. For example, computer-generating companies may find that most computer buyers are achievement-oriented. Thus, marketers can more clearly direct their brand to the lifestyle of the achievers.